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Personally Identifiable Information
When you register with the Site we collect your name, company address, email address, telephone number and additional contact information. We also ask whether you are an individual or a financial professional and for related information. When you send email through the Site, we collect your email address, as well as any additional information you include in the message. When you're navigating the Site we record your IP address. We consider each of the above pieces of information to be "Personal Information" because it is individually identifiable information about you.
Other Information Associable with You
When you answer our online surveys we collect your responses. When you're navigating the Site we log various information to help manage and improve our Site, services and marketing, in general, and for you in particular. For example, we identify items such as domains and browser types to understand how our Site is used and to report these statistics in the aggregate to the vendors that manage the technology of our website. We also record any information you enter, such as search terms and input to the tools such as hypothetical portfolio information.
A cookie is a small data file that we transfer to your computer's hard disk for record-keeping purposes. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie and to permit you to refuse it. In most cases you can refuse a cookie and still navigate our Site, though it may disable some features. Check with the maker of your browser for more information about how to control cookies.
Cookies make it easier for you to use the site and for us to offer opt-in and opt-out opportunities, and they enable us to follow your navigation through the site and customize it to your interests. They allow us to remember your identity and preferences so we can display content appropriate for you and your interests.
These technologies also help manage our online marketing. Third parties advertisers, who host web sites where we advertise, use (and are contractually obligated to disclose their use of) 1-pixel or transparent GIF files ("spotlight" technology) on their own and other third party websites. These GIF files are provided by our ad management partner. These files enable our ad management partner to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us or by another advertiser who works with our ad management partner. Our ad management partner uses your IP address in conjunction with these technologies but does not collect your name, address, telephone number, or email address. Please contact us at the email or phone number below for more information about our ad management partner, including information about how to opt out of these technologies.
Although we contract with third parties to manage the use of these technologies, the information is only used to help manage our own marketing materials and our own websites. The third parties are obligated by contract to keep the information confidential and are prohibited from using it for any other purpose.
We use your personal information (and at times other information we collect) for purposes related to our business, including: to authenticate your visits; to send you email notifications, product and strategy announcements, fund fact sheets or additional resources; so you can participate in conferences or events; so we can respond to email inquiries and questions to our call center; to help us better market and provide our products and services; to manage and improve our Site content and notify you about changes or improvements to our Site; and otherwise with your consent, or as permitted or required by law.
Unless you have opted out of receiving marketing information, we use your personal information to customize and deliver that information to you.
We also enhance or merge personal information with data from third parties in order to better market our products and services and serve your needs.
We use the search terms you enter to help us refine our search functionality and to improve how we appear on external search engines such as Google and Yahoo!.
We also disclose non-public, personal information to unaffiliated third parties as follows:
We also disclose such information as permitted or required by law or as required by subpoena, search warrant or other legal process.
As our business evolves, we may sell, transfer, or otherwise share some or all of our assets, including information provided by you, in connection with a merger, reorganization, or sale of some or all of our assets, or in the event of bankruptcy. In any such event, personally identifiable and other information may be one of the assets transferred.
BBPLC collects, uses and discloses your personal information with your consent, except as permitted or required by law. We may be required or permitted under statute or regulation to collect, use or disclose personal information without your consent, for example to comply with a court order, to comply with local or federal regulations or a legally permitted inquiry by a government agency, or to collect a debt owed to us.
Choosing NOT to disclose personal information
You are not required to register to gain access to many areas of the Site. In order to use all of the Site's services, however, we require registration for a username and password for authentication and for secure access to personalized Site information or services.
You can opt out of our using non-public, personally identifiable information we collect on the Site to send you separate online marketing and advertising materials by contacting us at the below phone number or email, or clicking on an "unsubscribe" link in our marketing emails.
BBPLC may establish and maintain a file of your personal information for the purposes described above, which will be accessible at 745 Seventh Avenue, New York, NY 10019, USA. If you wish to verify, correct, access or update any of your personal information previously collected through the Site, please contact Head of Product Origination, Americas at iPathETN.Canada@blackrock.com or call 1-866-486-4874. Your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections.
We are not responsible for outdated information or for verifying any personal information submitted.
Children's online privacy protection
BBPLC understands the importance of protecting children's privacy, especially in an online environment. The Site is not designed for or directed at children. It is our policy not to knowingly collect or maintain information about anyone under the age of 13.
Links to third party sites
We do not and will not, at any time, request personal information in a non-secure or unsolicited e-mail or telephone communication. Identity theft and the practice currently known as "phishing" are of great concern to us. Safeguarding information to help protect your from identity theft is our priority. For more information about phishing, visit the Financial Consumer Agency of Canada or the Royal Canadian Mounted Police.
We take reasonable steps to protect your personal information in our custody or control from unauthorized access, use and disclosure, using security measures that are appropriate having regard to the sensitivity of the information. The Site uses generally accepted standards of technology and operational security to protect personal information. Personal information received through the Site is encrypted. Authorized employees, agents and mandataries who require access to your personal information to fulfil their job requirements will have access to your personal information.